Implemented Portfolios created a white label individually managed account solution for clients of a $350 million Hobart-based financial planning firm.
The managed accounts provider has designed a bespoke solution for integrated accounting and self-licensed advice firm Collins SBA, with managing director Jonathan Elliot describing it as an exciting development to be able to offer a service leveraging the Implemented Portfolios investment eco-system.
“Our value proposition is to help client’s make informed decisions about their financial life so that they feel confident they’re on track. We extensively researched the US and Australian markets and clearly technology is enabling far more effective portfolio implementation than ever before,” Elliot said.
Elliot found the GFC demonstrated that charging high fees “at the big brand wire house wasn’t sprinkling gold dust on their portfolios after all,” with the IFA and ETF markets in the US surging as consumers seek greater value, and progressive advisers want to deliver solutions tailored to their clients.
“We wanted a portfolio service that had the client at the core and would provide a scalable, consistent and individual experience,” Elliot said.
“It became clear that a technology enabled service, not a product, was going to achieve what we were looking for and that the strategic vision from the team at Implemented Portfolios aligned strongly with our own views.”
“We can use Implemented Portfolios as a model portfolio MDA with different value and price points, or as a true customisable IMA where required whilst maintaining flexibility and leveraging the mutual benefit for both the client and our business.”
Implemented Portfolios co-founder and chief executive, corporate development, Santi Burridge said the company is thrilled to have been selected by a firm like Collins SBA.
“The fact that Collins SBA also has a large and successful accounting practice makes the decision all the more satisfying as we know accountants have been looking for a better way for their clients to be served in the wealth sector for many years now,” Burridge said.
The white label marks the first of a number of partnerships Implemented Portfolios is planning to launch in 2017.